Andrew Stanton (Filmmaker Wall-EToy Story, John Carter) begins his TED Talk with this simple yet profound statement about the art of storytelling.

“Storytelling is joke telling. It’s knowing your punchline, your ending, knowing that everything your saying from the first sentence to the last is leading to a singular goal – and ideally confirming some deeper truth about who we are as human beings.”

And for the rest of his 18 minutes, Andrew Stanton delivers a masterclass on storytelling while sharing pieces of his own journey that brought him to the TED stage.

If you write or tell stories, do yourself a favor and watch this*. It’s well worth twenty minutes of your time to grow and develop your storytelling skills.

If you watch this, I’d love to hear what you thought.
How will you put Stanton’s principles into action?

*Parental Advisory: Stanton does swear a couple of times throughout this talk.

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